Luxury

Luxury Agent Standards/Qualifications

KWRI’s Luxury Division has undergone major changes that we believe will increase market share, build brand
recognition and drive sales in our local & global communities. The changes that took place in the spring of 2022 are
significant and may impact every agent in our organization.

KWRI recognized that “inclusion” of properties above the sales threshold for a specific jurisdiction can help drive
brand recognition and so this two step approach – “Earned In” and “Qualifying Properties”.

Earned In Status
To achieve what KWRI considers “Earned In” status as a luxury designated agent, you must have met the sales
criteria required to earn this status-that being, having sold 4 properties within a 24 month period above the
luxury sales threshold for the markets you service. Earning this status puts you in an elite group of agents that
makes you eligible for some additional marketing materials from KWRI.

In a snapshot, here are some of the additional benefits “Earned In” agents are eligible for:
● Customized marketing material-flyers, presentations etc
● Invites to specialized training
● Invite to the annual Luxury Retreat (mini family reunion for luxury agents)

Qualifying Properties
Individual Properties that meet the sales threshold in a specific market (thresholds listed below) will
automatically be syndicated to the following digital platforms and have use of some Luxury marketing materials
even though the agent may have not qualified the “Earned In” status. You may view your listing by clicking on
the link located next to the digital platform.
● WSJ ( https://www.wsj.com )
● Barron’s ( http://www.barrons.com/ )
● Mansions (http://www.mansionglobal.com )
● Market Watch (syndicates through mansionglobal.com )

Lastly, we would encourage you to use our KW Metro Center Luxury Branding. This includes the following:
● Use of the KW Metro Center Luxury Sign Panels
● Customized automated listing posts to social media sites – both KW Metro Center & KW Metro Center Luxury
Homes FB and Instagram pages.
● Automatic syndication to the digital sites mentioned above

You can learn all about the aspects of the updated programs in KW Connect. Log into my.kw.kw.com > Marketing >
Communities > The New KW Luxury.

To learn more about how your luxury listing syndicates to the above listed digital platforms and how to
search for the property on those platforms, please view video link below:

Please see attached sales thresholds. Remember Barron’s and Mansion Global have a minimum
threshold of $1M to be syndicated to those digital sites.

County/City Luxury Sales Threshold – 10/20/24
Alexandria – $1,000,000
Arlington – $1,000,000
Charlottesville – $828,000
Chesapeake – $700,000
Chesterfield – $700,000
Fairfax – $1,000,000
Fairfax City – $839,000
Falls Church – $1,396,000
Fauquier – $750,000
Fredericksburg – $700,000
Goochland – $799,000
Henrico – $700,000
Loudoun – $839,000
Manassas – $700,000
Manassas Park – $700,000
Montgomery – $949,000
Prince George – $700,000
Prince William – $700,000
Richmond City – $700,000
Spotsylvania – $700,000
Washington DC – $1,250,000

Lastly, all qualified luxury listings syndicate through the KWLS system. If you do not see your listing
syndicated to the digital sites and the property meets the sales thresholds above, please check the KWLS
site – instruction in the video.

Jim Lyons
Director of Luxury/Associate Broker